We all communicate. The question is: do we communicate effectively? We predominately communicate verbally (by talking) or visually (through multimedia messages and print). Whether verbal or non-verbal, direct or indirect, communication can be effective, partially effective or ineffective. The real measure of effective communication can be assessed by looking at the end result. Are you getting the results you are after? Are you maximizing your message by overcoming your audience’s natural mental barriers and getting them to respond favourably to it?